TO ELECT LEADERS WHO WILL PROTECT AND ADVANCE THE RIGHTS OF OLDER AMERICANS
Senior Votes Count! is the first Seniors organization created with a specifically electoral purpose. Seniors vote. They show up in the “on” years and the “off” years. And they tend to make up a large share of the electorate in “swing” states and “swing” districts—where elections are the hardest fought and where the balance of power is most frequently decided.
In both 2010 and 2012, issues related to Social Security and Medicare were the subject of constant electoral messaging and advertising, especially in critical close races that determined the makeup of the U.S. Congress. Continuing efforts to “voucherize” Medicare and privatize Social Security were deceptively portrayed as attempts to “save” those treasured and popular programs. Social Security was falsely said to “increase the national debt,” and legitimate efforts to end wasteful insurance company subsidies that were supposed to have been phased out years before were painted as “cuts to Medicare.”
The disconnect between deceptive campaign messaging to seniors and reality has been stark. Since the 2012 campaign, have we heard anything from seniors who have experienced any of those “Medicare cuts?” The answer is an emphatic “No!” because these “cuts” as portrayed simply didn’t exist. But the deceptive messaging still took its toll, and well-intentioned candidates were all too often ill prepared to counteract wild claims designed to arouse fear in the vulnerable senior population with clear, direct messages of their own.
Changing that paradigm is what Senior Votes Count! is all about